Early on in the sermon, Edwards reveals his target audience, all unconverted men, but never directly refers to them, using words like, they and them. Those unconverted people would know that Edwards was referring to them, but they maybe wouldnt feel like the guilty party in the situation. After building up to the climax of a threat against those who have not been converted, suddenly Edwards changes the they and them for the words you and your He is now directly targeting his audience, exposing them to a direct blame, throwing them up in the air, making sure that they feel guilty for living another day.
After breaking his audience, throwing them into emotionally by destroying all hope of escaping eternal damnation, then opens an escape hatch, allowing the emotional distorted people to walk directly into what he wanted. Through out the sermon, while Edwards is delivering a description of hell, pain, suffering, anything that is unpleasant and frightening, its done in all one sentence. The sentences are long and seem never ending, all with the purpose of prolonging the suffering of the audience.
Even though the topic is meant to hit the ears rugged and sharp, the prolonged sentence structure is smooth and connected, so the audience doesnt have time to absorb the subject sentence by sentence, but has to swallow the subject whole which would cause panic and emotional distress. Edwards uses certain descriptive words that take away the security of the audience. Words like, no refuge, left behind, the pit is prepared, ready to receive them, gives the audience a sense of impending doom.
These words and sentences are used excessively through out the sermon, which places the guilty person in a corner, until an answer is given¦and when that answer is given, by Edwards, where else are they to go from a corner, but to salvation. Edwards uses a condescending voice to almost scold the audience in the beginning of the sermon, but it soon turns into more then just a scolding but retribution for what they have done as sinners.
During the description of their eternal punishment his language and voice becomes almost mocking as he speaks about, them and they. The unconverted would feel isolated and hopeless knowing that they were condemned to hell before their death. After reaching the pinnacle of his sermon, Edwardss tone suddenly changes to somewhat solemn, giving those who feel alone something to hope for, but still using language to convince the unconverted to accept God by saying all you have to do is this, and look what you will receive.
Those who have no hope would jump up for the opportunity for redemption when its alternative is eternal damnation. Edwardss sermon was driven by passion for his religion, and his anger for those who mocked it by not accepting it as the truth. He used manipulative language to isolate the unconverted, render them defenseless with a great amount of emotional distress, then allowing them one escape route.